Deciding effectively

Free webinar for not-for-profit organisations



Register your interest


About this event


Following on from the Future Charity research last year, Jim Bowes, CEO of Manifesto and Transformation Director Lou Lai have delved deeper into the topic of organisational decision-making and will be discussing a range of thinking from a variety of thought leaders, aimed at helping you build conscious organisations that work towards unbiased, informed decisions.

There's no one way to optimise your organisation's decision-making process; what's right for you depends on your people, structure, and stakeholders. This talk is designed to share a toolbox of approaches and ideas to help you form habits and behaviours that drive better decision-making – from setting a vision to checking in with yourself.

What to expect

This webinar shares a range of approaches to help you develop an organisational culture that can make and execute better decisions faster.



Decision-making in the sector right now

We will look at the structural barriers preventing charities from making better decisions such as the fear of failure, consequences of getting it wrong, and isolation in leadership.

Effectively communicating decisions

We will look at how to communicate your organisation’s vision to allow your team to understand how, in helping execute decisions, they will be contributing to the larger purpose.

The science behind bad decision-making

This webinar covers a number of natural phenomena discovered by scientists and sociologists that contribute to poor organisational decision-making.

Meet the speakers


Louise Lai

Transformation Director

Louise has over a decade of not-for-profit experience. She leads the Change and Growth team at Manifesto, helping transform organisations; from their culture and organisational design to their technology and digital capabilities to drive sustainable change. Louise has extensive experience working across UK and International fundraising programmes, she has first hand experience overseeing emergency response campaigns for a number of INGO organisations.


Jim Bowes


Jim Bowes is the CEO and co-founder of Manifesto, and Founding Partner of The Panoply - a group of digitally-native technology services companies assembled to meet the needs of the fourth industrial revolution. Jim set up Manifesto in 2011; an agile agency of creatives, coaches, strategists and technologists who design digital services and products around the needs of users, for charities, culture, and third sector organisations. Jim has worked in digital or digital content for over 20 years, including companies such as Cancer Research UK.


Register your interest using the form below, and we'll be in touch as soon as our next Deciding Effectively webinar is in the calendar.


Hello. We’re Manifesto.

We inform and enable new experiences, products and services that are designed around our clients’ audiences and deliver positive change.


Privacy policy