Can programmatic display work for the charity sector in 2021?

Free remote event

Thursday 28th January | 12pm - 1pm


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About this event


As we are waking up from the hangover of 2020, there is increasing pressure on charity marketing and fundraising investments to be as lean as possible ahead of possible cuts. This, combined with the amounting concern for individuals ownership of data privacy such as the roll out of iOS14 and the impact on targeting and attribution, it is clear 2021 is going to be a pivotal year of learning and adaptation for the way we do things in digital media in the not-for-profit-sector. 

This session will provide you with a jargon free, digestible understanding of programmatic display and the media buying process. We will identify some of the key challenges in the programmatic and ad tech landscape, with a focus around brand safety and transparency.

At Manifesto, we believe there needs to be change in the sector in programmatic display. We will share the foundations of our approach to building the ad tech solution which is tailored to the needs of the charity sector.

If you want to increase the commercial efficiency and performance of your digital marketing program, this session is for you. 

Hosting the event will be one of our experienced programmatic digital marketing specialists, Lou Barton.

Lou Barton

Lou Barton

Digital Marketing Manager

Lou works across all our live digital marketing programmes and is heavily involved in the planning and analysis of campaigns. She provides valuable insight into the planning function, and helps keep our audits and recommendations up-to-date with the most cutting-edge trends. Lou has extensive Programmatic experience from her previous media agency role developing SMGs FMCG digital propositions. Lou's ambition is to transform digital media buying for programmatic display for the charity sector. Bringing transparency to clients, and in turn increasing their commercial efficiency and performance.

What to expect

This event will be hosted through Zoom


1. Under the hood - how does programmatic work?

2. Digital investment is dramatically increasing, but why?

3.Programmatic risks - brand safety, transparency, accountability and attribution

4. Digital media buying - the transparency the sector deserves

5.How we’re building an approach to programmatic display that is best for the sector

6. The future of programmatic in the charity sector

Who is it for?

This event will touch on the big themes of programmatic strategy, suited for a mixed level of knowledge on programmatic display activity. You may be in a digital, marketing or fundraising decision making role, interested in starting programmatic display. Or you may already regularly use programmatic display and simply want to make changes to drive efficiencies in your digital marketing program.

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