Digital Marketing

Winning digital marketing strategies

Create. Execute. Optimise. Innovate.

Staying on top of the latest tools and techniques in digital advertising is a time-consuming job, one which is often neglected in favour of delivering against day-to-day objectives. Our dedicated team of digital marketing consultants and specialists can help you join the dots back up, and devise and execute strategies which support your organisation’s most important goals.

Our approach is based on combining audience insight with expertly-judged content to acquire donors, members, customers and sales in a way that maximises the return on your ad spend while protecting the integrity of your brand.

 

Campaign strategy and content

Whether your objective is to build brand awareness, maximise sales or attract long-term supporters more sustainably, our seasoned strategists can help you determine the right channels and targeting options to reach your audiences effectively and economically. Working alongside talented designers, they’ll help you find messages that resonate with the passions of your prospects, and craft compelling content to engage your target audiences and motivate them to take action.

With a successful track record across a range of sectors and industries, including charity, not-for-profit, healthcare, housing and education, our digital marketing specialists have helped clients achieve a wide variety of goals:

• Improve return on ad spend (ROAS)
• Generate leads
• Drive campaign actions
• Attract regular donors

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Our services

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Digital marketing training

Upskill your teams

Bespoke training workshops, covering nearly every aspect of the digital marketing continuum from audience insight to campaign optimisation.

Some of our workshops:

Facebook advertising
Google Analytics
Content ideation
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Agency partnerships

Nurture long-term success

Collaborate with experienced strategists who will immerse themselves in your audiences, objectives and challenges, ensuring every campaign delivers.

We specialise in:

Audience insight
Campaign strategy
Accurate reporting
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Digital marketing consulting

Get targeted advice

On any aspect of your digital strategies, from audience definition to content creation to attribution, from our knowledgeable specialists.

We can help you:

Turnaround faltering campaigns
Improve workflows
Explore new channels
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Analytics and tag manager

Generate insight

And improve campaign effectiveness through more accurate collection, cleansing, aggregation and analysis of data from multiple channels.

We offer:

Analytics health checks
Tracking audits
Custom reporting
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PPC advertising

Improve results

Pay-per-click campaigns with recommendations from our experts on channel, targeting, bidding, optimisation, competitive analysis and content. 

Our experts cover:

Display advertising
Paid search
Paid social

“Additional funds like these aren’t small numbers for Fauna & Flora International, and if we can keep it up they’re going to make a genuine difference to what we’re able to achieve for conservation– especially in a time of crisis.“

Meet our expert team

Your approachable digital marketing specialists

Working out of offices in London and Bristol, our vastly experienced strategists, technologists and creatives have amassed considerable experience of successfully helping clients get results from their digital marketing efforts. Working tirelessly to stay ahead of the latest developments in a rapidly-evolving field, they strive not just to deliver against a brief, but to help grow the capabilities and confidence of the teams they work with.

Phil Aiston

Phil Aiston

Senior Digital Marketing Strategist

Phil helps a wide range of our clients with strategies to gain customers and keep them engaged across social, email and paid digital media. His enduring focus is on providing insight-based digital marketing strategies that prove positive Return on Advertising Spend (ROAS) beyond a doubt, so that our clients are empowered to continue the great work they do creating positive change in the world. To explore opportunities, and for a health check of your existing digital marketing activities, drop Phil a line.

Lou Barton

Lou Barton

Digital Marketing Manager

Lou works across all our live digital marketing programmes and is heavily involved in the planning and analysis of campaigns. Her day-to-day monitoring of what works and what doesn’t feeds back valuable insight into the planning function, and helps keep our audits and recommendations up-to-date with the most cutting-edge trends.

View our work

Raising donations during a global pandemic

Spanning over three months, we helped The Salvation Army pivot their digital marketing to drive donations to support their Coronavirus impact food programme. Hitting a 731% return on ad spend and £1m revenue.

Watch our case study video to learn more

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Pivoting digital marketing strategy and beating targets

We helped Diabetes UK design a new digital strategy that reflected a nation in lockdown. The campaign smashed through pre-March revenue targets by 196%, and raised £1,956,581 for Diabetes research.

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Accelerating digital ways of working

Improvements started with making efficiencies to the existing content and digital marketing infrastructure, including changes to Google Analytics tracking, delivered in just two days, that increased accuracy from 60% to 95%.

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Increasing donations over the Christmas period

We captured more than 46,000 donations, with a 40% conversion rate for the Salvation Army 2019 Christmas campaign, exceeding targets and delivering 224% of intended total revenue.

Want expert help optimising your PPC campaigns, or coaching your team to get more out of your ad spend?

Get in touch